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IRI provides insights into eight self-care consumer segments in this growing sector.
March 28, 2017
By: Christine Esposito
Editor-in-Chief
Self-care is a pervasive and growing consumer lifestyle, characterized by the increasingly holistic approach today’s shoppers take toward optimizing their health. IRI has found that self-care purchase behavior varies considerably based on an individual’s demographics, motivation for self-care, and attitude toward food, exercise, over-the-counter (OTC) medications, nutritional products, personal care/beauty products, home care products, doctor recommendations and technology — creating tremendous ...
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